This page is a showcase of my GEMBA journey from 2023 to 2025, filled with individual and collaborative achievements that push the boundaries of innovation.
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Applied Strategic Project
🥕 Enhancing Customer Retention in Quick Commerce
This case study discusses...
The key drivers of Quick Commerce adoption, including delivery speed, ease of ordering, and customer incentives.
The challenges faced by Quick Commerce platforms, particularly reliance on discounts and the need for sustainable customer retention strategies.
Insights from a study on Quick Commerce adoption, using quantitative analysis of customer satisfaction and retention factors.
Recommendations for improving customer retention, such as loyalty programs, predictive delivery times, and product personalization.
Integrative Decision Making
🛍️ H&M's Strategic Expansion into Nigeria's Fashion Market
This case study discusses...
H&M's expansion strategy into Nigeria, focusing on the opportunities and challenges the company faces in the new market.
Key recommendations to adapt H&M’s business model for Nigeria, including localized product offerings and partnerships with local suppliers.
Strategies for managing pricing and affordability, while balancing profitability for Nigeria's price-sensitive middle class.
The role of digital expansion and sustainability in enhancing H&M's market presence and consumer loyalty in Nigeria.
🌿 Patanjali’s Strategic Entry into the Indonesian Market
This case study discusses...
The challenges and risks faced by Patanjali in entering the Indonesian market, including regulatory and legal barriers.
The cultural differences and consumer behavior in Indonesia that could impact Patanjali’s adoption.
The operational and supply chain issues that Patanjali must navigate to ensure successful market penetration.
The strategic solutions and proposed market entry strategies to overcome these challenges, such as localization, partnerships, and digital marketing.
Small Business Growth
🥖 Mr. Baguette: Strategies for Sustainable Growth
This presentation discusses...
Mr. Baguette’s current market position and competitive landscape, including strengths, weaknesses, and opportunities.
The key growth challenges facing Mr. Baguette, such as high rent, scaling limits, and strong competition.
Recommended strategies for growth using frameworks like Ansoff’s Matrix, innovation types, and the BOS Four Actions Framework.
Strategies for improving customer loyalty, expanding the delivery and online presence, and introducing health-conscious options.
🚜 To Exit or Stay? Strategic Choices for Sunton Manufacturing
This presentation discusses...
The challenges faced by Sunton Manufacturing in Cambodia, including high labor costs, infrastructure issues, and a failed joint venture.
The strategic decision facing Tony Wu, whether to exit Cambodia or continue operations with a new partner.
A detailed PESTLE analysis of the Cambodian market, identifying political, economic, and social factors influencing business.
Recommendations for Sunton’s future growth, including diversification into regional markets like Vietnam and Bangladesh.
Digital Marketing Analytics
🧳 Exclusive Travel Experiences with GetYourGuide Originals
This case study discusses...
The marketing strategy for Originals by GetYourGuide, focusing on premium, curated experiences for discerning travelers.
An analysis of the competitive landscape, comparing GetYourGuide to competitors like Viator and Airbnb Experiences.
Customer targeting and segmentation, emphasizing high-income, experience-driven travelers in North America and Europe.
SEM and digital strategies to drive brand awareness and conversions, including keyword targeting and ad campaigns.
☕️ Marketing Blueprint for Selling Mushroom Coffee
This case study discusses...
The growing market demand for health-conscious beverages, particularly mushroom coffee for cognitive and immunity benefits.
Target demographic analysis, focusing on health-oriented consumers in regions with high coffee consumption such as North America and Europe.
An innovative subscription model for mushroom coffee that offers flexible options for customers while promoting eco-friendly consumption.
Key marketing strategies, including influencer partnerships and SEO, to drive awareness and customer acquisition for the mushroom coffee brand.
👟 Optimizing Adidas’ Web Experience for Better Engagement
This case study discusses...
An analysis of Adidas' web traffic, comparing it with competitors like Puma and Under Armour.
Key areas of strength and opportunities for improvement on the Adidas website, including bounce rates, engagement, and return visits.
Recommendations to enhance website performance, focusing on landing page optimization, personalized content, and faster load times.
Strategies to boost customer engagement and conversions, such as improving CTAs and adding dynamic content.
Technology Entrepreneurship
🚰 AquaSmart: Smart Water Solutions for Urban India
This proposal discusses...
The launch of AquaSmart, a smart water purification system aimed at urban households in Tier-I cities of India.
The innovative subscription-based model, providing users with affordable access to clean water without significant upfront costs.
The integration of IoT technology, allowing real-time monitoring of water quality and efficient maintenance scheduling.
The strategic marketing plan targeting health-conscious families, emphasizing convenience, safety, and environmental sustainability.
📽️ Video Pitch: Revolutionizing Water Purification with AquaSmart
In this video...
An introduction to AquaSmart’s innovative water purification system, designed for urban Indian households.
Key insights into customer needs and challenges related to traditional water purification methods.
A demonstration of AquaSmart’s smart technology features, highlighting real-time monitoring and maintenance tracking.
Strategic recommendations for enhancing customer engagement and satisfaction, ensuring a user-friendly experience.
🌊 Pitch Deck: Smart Solutions for Clean Water: The AquaSmart Approach
This presentation discusses...
The innovative AquaSmart water purification system, designed to address the pressing need for clean water in urban India.
The unique subscription model, offering users a cost-effective alternative to traditional water purifiers without heavy upfront investments.
Key insights into customer pain points, such as water quality issues and maintenance hassles, and how AquaSmart resolves these.
The projected market potential, highlighting AquaSmart’s strategic goals for customer acquisition and growth in the water purification sector.
🚰 Business Canvases: Understanding AquaSmart's Customer Needs
Here we discuss...
The development of innovative value propositions for AquaSmart's water purification systems targeting urban Indian households.
An analysis of customer needs and behaviors, highlighting key pain points and gains in the water purification market.
The application of various business model frameworks, such as the Value Proposition Canvas and Customer Journey Canvas, to optimize the customer experience.
Blue Ocean Strategy
🤖 OpenAI's Blueprint for Blue Ocean Success
This case study discusses
OpenAI's approach to leveraging the Blue Ocean Strategy to create less competitive market spaces through innovative AI solutions.
the application of the ERRC framework to eliminate, reduce, raise, and create elements that redefine AI offerings for new markets.
the identification of non-customers and the strategies aimed at converting them into future users.
the continuous renewal process for sustaining the Blue Ocean Strategy in the face of evolving market conditions and technological advancements.
🌊 Blue Ocean Strategy Simulation
Key achievements in the Blue Ocean Strategy (BOS) Simulation include
The successful alignment of production forecasts with actual demand reduces penalties for overproduction.
The strategic focus on cost management initiatives, limiting optimization projects to enhance bottom-line performance.
The effective targeting of key customer segments leads to improved sales and profitability.
The innovative reconstruction of market boundaries resulted in the successful identification of new Blue Ocean opportunities.
Corporate Turnaround
🔻 Etsy's Turnaround: Crafting a New Future
This case study discusses...
Etsy's strategic journey from 2005 to 2017, focusing on its performance and the leadership decisions that shaped its trajectory.
An analysis of the challenges and opportunities faced by Etsy during its turnaround efforts, particularly in addressing cultural and operational issues.
The impact of competition from major players like Amazon and how it influenced Etsy's business model and customer relationships.
Recommendations for sustainable growth, aimed at aligning the company's mission with its financial and operational goals.
🍟 Navigating Crises: Delivery Hero's Strategic Response
This case study discusses...
The vulnerabilities faced by Delivery Hero in the online food delivery market, focusing on crisis susceptibility and operational challenges.
An analysis of active inertia within the organization and how it may impede strategic adaptability.
The effectiveness of Delivery Hero's crisis management strategies during the COVID-19 pandemic, including communication and operational responses.
Recommendations for enhancing resilience and profitability, aimed at ensuring long-term sustainability in a competitive landscape.
Leadership & Cross Cultural Management
🗺️ Navigating Cross-Cultural Challenges in Construction
This case study discusses...
The challenges faced by Highline Civil Engineering in managing a culturally diverse team for the Hawkesbury Project in Australia.
A comparative analysis of cross-cultural management issues between Indian and Australian work environments.
Strategies for effective leadership and motivation tailored to the unique cultural contexts of both teams.
Key recommendations for fostering collaboration and communication among expatriates and local staff to ensure project success.
Business Acumen
🍔 Tracing Delivery Hero’s Strategic Journey
This case study discusses...
The historical growth trajectory of Delivery Hero highlights key acquisitions and market expansions that solidified its position as a leader in the food delivery industry.
The findings from a SWOT analysis, examining the company's strengths, weaknesses, opportunities, and threats in a highly competitive market.
The application of strategic frameworks, including the FAADAP model and the 7-Step Decision-Making Process, to identify challenges and formulate actionable responses.
The strategic roadmap for sustaining industry leadership focuses on operational efficiency, market expansion, regulatory compliance, and innovative service offerings.
🛒 Disruptive Innovations: Transforming Industries
This case study discusses...
The key principles of disruptive innovation theory and how they can transform traditional business models across industries.
An analysis of why Uber fails to qualify as a disruptive innovation, focusing on its market entry strategy and initial service characteristics.
Strategies that Uber could adopt to achieve disruptive innovation by targeting low-end markets and creating new market opportunities.
A case study on SpaceX, showcasing how it successfully disrupted the aerospace industry through innovative practices and business models.
Global Immersion Strategy Project
⚡️ RNEL’s Renewable Energy Journey in Brazil
This case study discusses...
Introduces the strategic moves RNEL needs to make in securing a place within the renewable energy market in Brazil, focused on solar, wind, and battery storage technologies.
Challenges related to entry into such a multicomplex competitive environment include issues related to regulation and a shortage of infrastructure.
How partnerships and local collaboration are eminently important in effectively venturing into the market of Brazil and having projects executed in a sustainable manner.
The likely market growth, and the objectives of RNEL on its determination to capture a significant share of the renewable energy market by 2030.
☀️ RNEL's Roadmap to Success in Brazil
This case study examines...
The strategic initiatives RNEL is pursuing to establish itself as a leader in Brazil's renewable energy market, focusing on solar, wind, and battery technologies.
The key challenges and barriers RNEL may face while entering Brazil's complex energy landscape, include regulatory issues and infrastructure gaps.
The significance of local partnerships and collaborations in facilitating RNEL's successful market entry and project execution.
The projected growth of the renewable energy sector in Brazil and RNEL's objectives for capturing market share by 2030.
Corporate Governance & Ethics
⛽️ ExxonMobil’s Governance Crisis: A Battle for Sustainability
This case study discusses...
ExxonMobil’s financial and environmental failures highlighted due to aggressive spending, debt, and poor ESG strategies.
Engine No. 1’s campaign exposed ExxonMobil’s governance issues, leading to a significant proxy battle and board changes.
Critique of ExxonMobil's board for inadequate risk management, lack of energy transition expertise, and misaligned executive incentives.
Exploration of ExxonMobil’s struggle with shifting to cleaner energy alternatives amidst institutional inertia and external pressures.
Change Management
🥦 Evolving Perspectives & Strategies in Change Management
This case study discusses...
Perspectives in change management from rigid, top-down approaches to strategic, empathetic, & adaptable methods.
A detailed change intervention plan for transitioning Delivery Hero to Quick-Commerce (QC).
Frameworks like McKinsey 7S and Kubler-Ross are used for diagnosing and facilitating the QC pivot.
A personal reflection on strengths, improvement areas, and development plans related to leading change initiatives.
👥 Learnings about Managing Change: Power & Influence Simulation Reflections
This case study examines...
The application of Kotter's Change Management Model across various scenarios.
The role of consultants and external pressure in driving organizational transformation.
The influence of formal authority versus coalition-building in implementing sustainable change.
Insights gained from simulations and their application to real-world challenges like the EU Accessibility Act at Delivery Hero.
Strategic Management
✈️ Strategic Management and Competitive Analysis of Southwest Airlines
This case study discusses...
Porter’s Five Forces Analysis: U.S. airline industry's attractiveness evaluated.
Southwest Airlines’ Strategy: Focus on low cost, employee engagement, and superior customer service.
Balanced Scorecard: Strategic objectives across learning & growth, business processes, customer, and financial perspectives.
Blue Ocean Strategy: Innovative and customer-centric approach to creating uncontested market space.
Sustainability and Imitability: Challenges in copying Southwest’s strategies and threats to sustainability.
🛒 Competing in the Global Food Delivery Market
This case study discusses...
Strategic Evaluation: Analyzing DH's current strategic plan using various frameworks.
Competitive Analysis: Assessing the online food delivery market with Porter’s Five Forces.
Operational Assessment: Examining strengths and weaknesses through SWOT and other methods.
Proposed Modifications: Suggesting changes to enhance market position and efficiency.
Executive Buy-In: Strategies for presenting and gaining support for new strategic initiatives.
Strategic Marketing
🎧 Zendesk's Path to Market Leadership in 2030
This case study examines...
Zendesk's growth strategies are analyzed using Ansoff's Matrix.
Business research recommendations for the next three years are outlined.
Portfolio management strategies for short and long-term outlooks are presented.
Customer personas for stars and cash cows are identified.
The scope of CLTV for business decisions is justified.
📌 Navigating the Pinboards: Mapping Marketing Needs of Pinterest
This case study discusses...
Pinterest's market growth opportunities are explored using the Ansoff Matrix.
The user journey of Fashionista Fiona within the fashion category on Pinterest is mapped.
The Kano Model is leveraged to trace product-level enhancements.
Different product levels within the fashion category are identified.
👟 Adidas Ocean Plastic Shoes: Turning Pollution into Performance
This case study examines how...
Adidas addresses the environmental crisis by partnering with Parley for the Oceans.
They introduce the 'AdiPar' and 'Aqualite Range', utilizing Parley Ocean Plastic.
Targeting environmentally conscious consumers, they maintain product quality and sustainability.
Adidas employs a comprehensive marketing strategy to promote its eco-friendly footwear.
Negotiation & Conflict Resolution Management
🎙️ Beyond Borders: Evaluating Taylor Swift's Negotiation Triumph in Singapore
This case study...
Identifies mutual interests and collaborative solutions in a negotiation
Implements innovative strategies to create shared value
Discusses how to cultivate a positive long-term relationship based on trust and cooperation
How to achieve a favourable outcome while considering the interests of all stakeholders
Leading Teams & Organisations
📒 Case: A Star Employee but a Terrible Manager
In this case study...
We describe a character named Lopez's leadership style and what steps she could take to improve it.
We deep dive into the topic using Emotional Intelligence, Psychological Safety, and Conflict Resolution.
Further, we plot the behaviors on a managerial graph and discuss forming, storming, norming, and performing bits of team dynamics.
👏 Transformational Leadership: Understanding Team Dynamics and Planning for Growth
In this case study...
I discussed Transformation Leadership and broke down one of the design workshops I facilitated.
The case study explores the leadership traits of setting a clear vision & goal, effective communication, empowering through delegation, leading by example, and continuous learning.
Towards the end, I also put together a workshop on a facilitation improvement plan with measurable goals and objectives.
Innovation & Entrepreneurship
🛵 Entrepreneurial Mindset and LED Innovation: Unlocking Value and Driving Growth in the Food Delivery Sector
This case study...
Analyses a current problem within the food delivery industry
Proposes solutions using concepts learned through innovation and entrepreneurship
Identifies the current challenges facing food delivery businesses
Discusses how design thinking, innovation step process, and innovation diffusion can be applied to the problem
Examine the above concepts through the lens of the food delivery industry to provide actionable insights to entrepreneurs and businesses
Big Data Analytics and Cloud Technologies
📈 Collection, Analysis, and Application of Big Data Analytics in Disney Theme Parks
This case study...
Discusses Disney's Business Canvas
Breaks down Disney's Revenue Model for 2022-23
Highlights sources of big data and technologies employed at Disney World
Explain the data collection & processing pipeline
Explores upcoming technologies at Disney World
Lays down the recommendations for future personalised experiences at Disney World using Spatial Computing
🛵 Delivery Hero's Cloud Adoption Journey with Google Cloud and AWS
This case study includes...
Migration to Amazon EKS and Utilization of Amazon EC2 Spot Instances.
Automation with AWS Auto Scaling
Establishment of production-ready checklists and ongoing optimisation efforts
Implementation of BigQuery-powered data mesh to make data universally accessible
Leveraging of Google Cloud's Data Hub with high interoperability
Human Resources Management
👥 Reinventing Performance Management @Deloitte
This case study...
Highlights the difference between Deloitte's new system versus the commonly known performance management systems
Discusses the advantages and disadvantages of the new system
Lists challenges foreseen in Deloitte's new system
Explores how data can support conversations about performance
Establishes a link between rewards and recognition
And examines how can leaders be well-equipped to have insightful conversations with their teams
👥 HR & Workforce Planning in @Infosys
This case study...
Puts forward the strategic workforce planning, it's challenges and opportunities at Infosys
How Infosys aligns workforce planning with business objectives
Blueprint of upskilling opportunities to adress skill mismatch, employee retention, and skill shortages
What is the Infoscion Management Process?
HR policies for org development, effective comms, talent engagement & retension, and sustained employee motivation
👤 Navigating HRM Challenges and Opportunities in the Technology Industry
This case study...
Challenges and opportunities in human resource management (HRM) faced by foodpanda
Issues in human resource planning, recruitment and selection, and learning and development
Strategic workforce planning and talent management practices
Measurement of employee satisfaction and morale
Strategic workforce planning, technology integration, and employee development
Business Economics
This case study...
Examines the pivotal factors contributing to business success
Explores the intricate dynamics of value creation, encompassing Willingness to Pay (WTP), Elasticity, and Value-based pricing strategies
Illustrates the application of advanced Business Economics concepts in the technology industry, using real-life examples
Conducts a rigorous analysis of potential decision-making errors that managers may encounter in the process
This case study...
Economics of hawker centers while providing affordable food options and employment opportunities
Data-based recommendations for hawker stall managers
Costs in managing hawker centers effectively
Effective management using business economics
Comprehensive understanding of the dynamics at play within hawker centers and their broader implications for Singapore's economy
Marketing Management
This case study...
Addresses a marketing challenge for Klook
Highlights three key marketing metrics for measuring success in disruptive technology-driven marketing efforts
Proposes a justified marketing solution, including target audience identification and research sources
Introduces a marketing innovation to enhance the proposed solution.
This case study...
Highlights the target market Southeast Asia (SEA) through market segmentation
Identifies 2x strengths that align with our product
Acknowledges 2x potential challenges in the SEA market
Craft a product description that resonates with SEA's desires
Tailors pricing to match the SEA's preferences
Implements a dynamic promotional strategy
Uses preferred distribution channels to reach our target market
Google Sites
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