🕜 Jan `23 - Oct ‘22

💻 Senior Product Designer

✨ Established the comprehensive end-to-end integration of gift cards with the foodpanda for business products, seamlessly weaving PauPau, foodpanda's mascot, into the fabric of the entire customer journey for a memorable and impactful experience.

✨ Develop the end-to-end journey of the website, self-signup process, purchase flow, redemption journey, and troubleshooting pathways while meticulously considering the nuances of translation and microcopy.

🤝 1 PM, 2 EMs, 5 Engineers, 2 Business, 1 Designer (me)

🕜 Aug `21 - Feb ‘22

💻 Senior Product Designer

✨ Working cross-functionally to define product strategy & roadmaps in collaboration with the Product & Engg. team - while keeping in mind the user and business goals and trying to strike a balance between the two

✨ Designed & prototyped a consistent experience for the rider community to check wallet balance, send, and receive the money within HeroCash and to external banks

🤝 1 PM, 3 Devs, 1 QA, 1 Designer (me)

🕜 Jan ’22 - May ‘22

💻 Senior Product Designer

✨ Conducted secondary research and ran surveys to assess user needs and convert insights into requirements

✨ Worked with the Product Manager to define the MVP’s user experience

🤝 1 PM, 4 Devs, 1 QA, 1 Designer (me)

🕜 May ’14 - Dec ‘16

💻 Product Designer

✨ Designed & prototyped the UI with features like text-to-stickers, smart reply, sticker/GIF suggestions, and timeline-based sticker updates

✨ Worked with the Product Manager to define the MVP’s user experience

🤝 1 PM, 2 Devs, 1 QA, 1 Designer (me)

🕜 Jan ’21 - Jun ‘21

💻 Lead Product Designer

✨ Collaborated with the Product team to define UX of a few core features like Form View for Code Components, Drag-&-Drop interactive behavior, & Centralizing the component code for the product.

✨ Conducted usability testing, desktop research, and generative interviews with the internal development team at Zinier

🤝 1 PM, 5 Devs, 2 QAs, 1 Designer (me)

🕜 Sep ’21 - Aug ‘22

💻 Lead Product Designer

✨ As the design lead for HeroCash, I was able to make a significant contribution. The system was constantly growing and evolving, but here is a snapshot at the end of the year

🤝 4x Product Designer, 1x Content Designer