• 🕜 Jan ‘23 - Nov ‘23

• 💻 Senior Product Designer

• ✨ Working cross-functionally to define product strategy & roadmaps in collaboration with the Product & Engg. team - while keeping in mind the user and business goals and projected OKRs for the next year

• ✨ Designed and iterated the end-to-end flow for the brand-new launch of the business website, automated self-serving Salesforce integration, and a flexible gift card purchase flow 

• 🤝 1 PM, 2EMs, 5 Devs, 2 Business, 1 Designer (me)

• 🕜 Jan ’22 - May ‘22

• 💻 Senior Product Designer

• ✨ Conducted secondary research and ran surveys to assess user needs and convert insights into requirements

• ✨ Setup a Desk Check process together with Design, Product Management, and Content to improve end-product delivered on the QA side

• ✨ Worked with the Product Manager to define the MVP’s user experience

• 🤝 1 PM, 4 Devs, 1 QA, 1 Designer (me)

• 🕜 May ’14 - Dec ‘16

• 💻 Product Designer

• ✨ Designed & prototyped the UI with features like text-to-stickers, smart reply, sticker/GIF suggestions, and timeline-based sticker updates

• ✨ Worked with the Product Manager to define the MVP’s user experience

• 🤝 1 PM, 2 Devs, 1 QA, 1 Designer (me)

• 🕜 Jan ’21 - Jun ‘21

• 💻 Lead Product Designer

• ✨ Collaborated with the Product team to define UX of a few core features like Form View for Code Components, Drag-&-Drop interactive behavior, & Centralizing the component code for the product.

• ✨ Conducted usability testing, desktop research, and generative interviews with the internal development team at Zinier

• 🤝 1 PM, 5 Devs, 2 QAs, 1 Designer (me)

Getting Ready: Making Figma files Ready for Development (Checklist)

Last Mile: Setting up the Design QA process for seamless feature development

Data Pipeline: Process to track events from design to data & analytics

Sprint Design: Mobile NPS ↗️

(Hike) Icon Design System ↗️